Bluefin
Bluefin is a global leader in payment and data security, offering advanced solutions to protect sensitive information across various industries. Their flagship product, PayConex™, is a comprehensive payment gateway designed to provide secure, omnichannel payment processing for businesses of all sizes.
Overview of Bluefin
Founded with a mission to secure payment and personal data, Bluefin specializes in encryption and tokenization technologies. The company serves a diverse range of sectors, including healthcare, education, government, and retail, by providing solutions that ensure compliance with industry standards and regulations.
Introducing PayConex™
PayConex™ is Bluefin’s robust payment gateway that facilitates secure transactions across multiple channels. It supports various payment methods, including credit/debit cards, ACH, and mobile wallets like Apple Pay, Google Pay, and Samsung Pay. PayConex™ is designed to cater to both card-present and card-not-present transactions, making it suitable for in-person, online, mobile, and mail/telephone order (MOTO) payments.
Key Features of PayConex™
Omnichannel Payment Processing
PayConex™ enables businesses to accept payments through various channels, including:
- Point-of-Sale (POS): Supports countertop and mobile POS systems.
- E-commerce: Integrates with online shopping platforms for seamless checkout experiences.
- Mobile Payments: Compatible with mobile payment solutions for on-the-go transactions.
- MOTO Payments: Facilitates mail and telephone order payments securely.
Advanced Security Measures
Security is at the core of PayConex™, featuring:
- PCI-Validated Point-to-Point Encryption (P2PE): Protects cardholder data during transmission.
- ShieldConex® Tokenization: Safeguards sensitive information by replacing it with non-sensitive tokens.
- 3D Secure Authentication: Adds an extra layer of security for online transactions.
- Anti-Fraud Scoring: Analyzes transactions to detect and prevent fraudulent activities.
Compliance and Integration
PayConex™ ensures compliance with various industry standards, including PCI DSS, HIPAA, and NACHA. It also offers seamless integration with popular platforms and services:
- Salesforce: Provides a dedicated solution for Salesforce users to process payments within the CRM.
- QuickBooks and Xero: Integrates with accounting software for streamlined financial management.
- Payment Processors: Connects with major processors like Elavon, TSYS, Chase Paymentech, and First Data.
Recurring Billing and Account Management
Businesses can set up recurring billing profiles, store cards on file securely, and utilize account updater services to maintain up-to-date customer information.
PayConex™ Variants
To cater to diverse business needs, Bluefin offers several versions of PayConex™:
- PayConex Gateway: The standard platform for U.S. and Canadian merchants.
- PayConex Plus: Designed for international transactions, supporting global payment processing.
- PayConex for Salesforce: Tailored for businesses using Salesforce, enabling payment processing within the CRM.
- PayConex Integrated: Offers integration with partner platforms for businesses utilizing specific software solutions.
Developer Resources
Bluefin provides comprehensive resources for developers to integrate PayConex™ into their systems:
- API Library: Access to a suite of APIs and SDKs for custom integrations.
- Developer Portal: A centralized hub for documentation, sandbox environments, and support.
- P2PE Devices: A range of PCI-validated devices from manufacturers like PAX and ID Tech.
Industries Served
PayConex™ is versatile and serves a wide array of industries, including:
- Healthcare: Ensures HIPAA-compliant payment processing.
- Education: Facilitates secure tuition and fee payments.
- Government and Utilities: Supports secure transactions for public services.
- Retail and E-commerce: Enhances customer checkout experiences both online and in-store.
- Nonprofit and Fundraising: Enables secure donation processing.
Conclusion
Bluefin’s PayConex™ stands out as a secure, flexible, and comprehensive payment gateway solution. Its robust security features, wide-ranging integrations, and support for various payment channels make it an ideal choice for businesses seeking to enhance their payment processing capabilities while ensuring compliance and data protection.
Frequently Asked Questions (FAQs)
What is Bluefin?
Bluefin is a mid-market and enterprise focused payment provider that supports in-store, online, and virtual terminal payments for merchants in multiple regions worldwide.
Which regions and industries does Bluefin support?
Bluefin operates in Africa, Europe, North America, and South America, with a focus on sectors such as education, finance, healthcare, public administration, retail, software, and utilities.
What payment methods and channels does Bluefin support?
Bluefin supports card payments, ACH and eCheck, digital wallets, and gift or prepaid cards across in-store POS, web, and MOTO or virtual terminal channels. It also supports major schemes like Visa, Mastercard, American Express, and wallets such as Apple Pay, Google Pay, and Samsung Pay.
What compliance and security standards does Bluefin meet?
Bluefin supports PCI DSS, PSD2, GDPR, HIPAA, and 3D Secure. Its platform includes tokenization and point-to-point encryption capabilities designed to protect cardholder and personal data.
How does Bluefin help with fraud and chargebacks?
Bluefin offers fraud prevention tools and chargeback management features that help merchants monitor risky transactions and respond to disputes more efficiently within their payment environment.
What integration options and APIs does Bluefin provide?
Bluefin provides a public API, web services, hosted payment pages, iFrame options, and webhook support. It also connects with platforms such as Salesforce, QuickBooks, Xero, and various payment processors.
Does Bluefin support recurring billing and saved cards?
Yes. Bluefin supports recurring billing and subscriptions, as well as one-click or saved card flows, which can be used for repeat payments and subscription models.
How long does onboarding with Bluefin usually take?
According to available data, typical onboarding time for Bluefin merchants is around 1-2 days, depending on the specific setup and underwriting requirements.
What reporting tools and support options does Bluefin offer?
Bluefin provides a reporting API and an online merchant portal for transaction monitoring and account management, along with support via email, live chat, phone, and ticket portal.