ShopBack

Overview

ShopBack is a payment gateway and rewards platform based in Singapore. It helps merchants in the Asia-Pacific region accept secure payments while giving customers cashback and loyalty rewards. Launched in 2014, ShopBack started as a cashback app and grew into a complete payment solution with its services, ShopBack Pay (for one-time payments) and ShopBack PayLater (offering 0% interest installments over three months). Today, it serves over 30 million users across 13 countries.

By integrating with ShopBack, merchants can reach a group of eager shoppers, 2 million in Singapore alone. This leads to clear gains in conversion rates, basket size, and customer retention. With more than 20,000 merchant partners and operations in markets like Singapore, Malaysia, Australia, and Hong Kong, ShopBack connects payment acceptance with customer acquisition and loyalty-building.

Key Benefits for Merchants

1. Boost Sales and Conversions

• Partner stores see an average 15% increase in conversion rates, 35% higher average order value, and 34% more repeat purchases.

• By offering both ShopBack Pay and ShopBack PayLater, merchants cater to different shopping preferences—from impulse buyers to those preferring flexible instalments.

2. Reach a Loyal Customer Base

• ShopBack connects merchants with its established user base, including 2 million active users in Singapore and 50 million users across the region.

• Merchants can tap into this community to drive new customer acquisition while building stronger relationships with returning buyers.

3. Launch Targeted Marketing Campaigns

• The ShopBack Merchant Portal allows brands to run segmented promotions—such as cashback for new customers, seasonal deals, or VIP campaigns—to enhance engagement and increase conversions.

• ShopBack also provides tools for creating e-coupons, vouchers, and performance-based advertising options.

4. Transparent Pricing and Fast Settlements

• Merchant payouts are processed within T+3 working days, ensuring predictable and timely revenue.

• Pricing for ShopBack Pay involves no setup or monthly fees. For ShopBack PayLater, pricing may vary by region (e.g., 5.9% plus a fixed fee per transaction in Thailand), and all rates are disclosed upfront.

5. Omnichannel Payment Support

• ShopBack supports both online e-commerce and in-store QR code payments, offering a seamless checkout experience across platforms.

• Plugins and APIs allow merchants to easily connect ShopBack to their existing systems, including Shopify, WooCommerce, Magento, EasyStore, and more.

Features and Integration

Payment Options

• ShopBack Pay: Standard one-time payment option integrated directly into checkout.

• ShopBack PayLater: 0% interest instalments over a 3-month period, increasing affordability and encouraging larger purchases.

Platform and API Integrations

• Plug-and-play support for Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, EasyStore, and other platforms.

• API integration process includes generating merchant credentials, using payment endpoints, testing in a sandbox environment, and launching live.

• Developers have access to complete API documentation, webhooks, SDKs, and testing environments for custom implementations.

Merchant Portal and App Support

• Merchants can manage transactions, refunds, settlements, and sales analytics through a centralized dashboard.

• Staff at physical outlets can use ShopBack’s tools to accept QR code payments and check real-time transaction statuses.

Built-in Marketing Tools

• Cashback rewards can be used as a marketing tool, where merchants only pay when a sale is successfully made.

• Promotions and loyalty programs are customizable to specific customer segments for higher engagement and campaign ROI.

Compliance, Security & Support

• Compliance: ShopBack operates under digital wallet and payment regulations in each jurisdiction, meeting strict data protection and security standards.

• Security: Payment data is encrypted and protected using secure authentication mechanisms and fraud detection.

• Support: Merchants have access to documentation, FAQs, and a responsive support team via email and online forms. Onboarding and troubleshooting guidance is readily available for both new and experienced users.

Conclusion

ShopBack stands out as more than just a payment gateway—it’s a marketing tool, loyalty engine, and conversion booster all in one. With powerful features like cashback campaigns, interest-free instalments, fast payouts, and seamless integrations, ShopBack enables businesses to thrive in both online and offline retail environments.