Paytrail

1. Overview: What is Paytrail?

Paytrail is Finland’s top online payment service provider. It is trusted by more than 20,000 merchants and processes the most payment volume in the Finnish market. Paytrail offers a single payment gateway that supports many popular local payment methods with just one contract and integration. It is part of the Nexi/Nets Group, which provides strong infrastructure, meets regulatory requirements, and focuses on ongoing innovation.

2. Key Features & Benefits

2.1 Extensive Range of Payment Methods

With Paytrail, businesses gain access to over 20 popular Finnish and international payment methods, all accessible via one integration:

• Finnish online banking: OP, Nordea, Danske Bank, Aktia, S-Pankki, POP, Ålandsbanken, Handelsbanken, Oma Säästöpankki, and others

• Mobile payments: Siirto, MobilePay, Pivo, Apple Pay, AinaPay

• International credit and debit cards: Visa, Mastercard, American Express, plus Apple Pay

• Buy now, pay later and invoice/instalment services: OP Lasku, OP Tililuotto, Walley (including B2B invoice), Collector Bank, Jousto, AfterPay

• PayPal can be integrated for cross-border customers (requires direct PayPal contract)

This breadth makes Paytrail one of the most comprehensive payment gateways for businesses targeting Finland and the broader Nordic/Baltic regions.

2.2 Fast Settlements and Real-Time Confirmation

Paytrail offers industry-leading settlement times, with typical bank payment settlements completed within one banking day, and Buy-now-Pay-later settlements within three banking days. Merchants receive real-time payment confirmations, helping reduce customer service inquiries and improve inventory accuracy.

2.3 Reliability & Uptime

Designed for high availability, Paytrail boasts market-leading uptime (often cited around 99.98–99.993%) with infrastructure that handles high traffic peaks without disruption. As a regulated payment institution licensed by the Finnish Financial Supervisory Authority, it meets stringent compliance standards.

2.4 Security & Compliance

Security is central to Paytrail’s model:

• PCI DSS Level I (SAQ A) compliant, the highest standard for merchants where cardholder data is never handled by merchant servers

• GDPR compliant, ensuring data protection and privacy rights

• Tokenization and subscription support, allowing secure storage of payment tokens for recurring or in-app transactions without storing raw card data on your servers.

3. Additional Features & Services

3.1 Shop-in-Shop (Marketplace) Support

Paytrail’s Shop-in-Shop solution provides a marketplace framework where multiple merchants can sell within a common checkout flow, ideal for multi-vendor platforms or digital marketplaces.

3.2 Tokenization & Subscription Billing

Paytrail supports tokenization, enabling both Customer-initiated (CIT) and Merchant-initiated (MIT) transactions, recurring billing, in-app purchases, and subscriptions through secure stored tokens.

3.3 Smart Merchant Panel

Merchants manage operations via an intuitive dashboard:

• Track transactions and settlements

• Process refunds

• Access comprehensive sales reports with VAT breakdowns

• Communicate directly with customer support

• Utilize conversion-driving features like Sales Rescue, which sends follow-up emails to customers who abandon checkout before completion

3.4 Payment Links & In-App SDK

For merchants without traditional e-commerce platforms, Paytrail offers:

• Payment Links (Paylink): generate one-off payment requests via email or messaging, supporting all major methods

• Mobile SDK: embed custom branded payment flows within mobile apps for seamless in-app payment experiences

3.5 Paytrail Financing

In collaboration with Liberis, Paytrail offers merchant financing solutions: quick and simple funding via the Merchant Panel (available for merchants onboarded for at least four months), ideal for inventory, marketing, or seasonal cash flow needs.

3.6 Parallel Credentials

For businesses operating multiple storefronts or targeting distinct segments (e.g., Finnish vs. international), parallel credentials allow dedicated Merchant Panels and settlement flows per storefront.

4. Technical Integration & Platform Compatibility

4.1 Platform Plugins & SDKs

Paytrail supports integration via plugins and SDKs for many popular e-commerce platforms:

• Adobe Commerce (Magento) extension maintained by Paytrail supports embedded or hosted payment method selector, multi-store support, delayed payments, and order cancellation recovery

• Odoo integration module, enabling payment reconciliation and reporting within Odoo’s backend

• WordPress / WooCommerce via the Paytrail Gateway plugin, allowing easy setup using Merchant ID and hash, with support for testing credentials

• WHMCS plugin integration supports Finnish banking, card, GSM methods, and includes refund support within WHMCS admin

4.2 API & SDK Tools

For custom or advanced integration, Paytrail offers SDKs in PHP, .NET, and others. Example features include:

• Payment request creation

• Status queries

• Refund operations

• Shop-in-Shop transactions

• Settlement report retrieval

• Tokenization and CIT/MIT flows

4.3 Hosted vs Embedded Checkout

Merchants may choose between:

• Embedded payment chooser: payment options shown directly on checkout page

• Hosted selection: checkout redirects to Paytrail’s secure UI for method choice and payment entry

Optional payment page bypass (paid feature) lets merchants skip Paytrail’s UI entirely and directly forward to payment submission if desired.

5. Market Fit & Use Cases

5.1 Ideal for Finnish & Nordic-Focused Merchants

Paytrail excels for businesses serving consumers in Finland (e-commerce stores, services, bookings, digital subscriptions) due to its dominance in local payment preference support.

5.2 Suitable for B2C & B2B

Supports both business-to-consumer and business-to-business flows via invoice and installment options like Walley B2B, Collector, and OP Lasku.

5.3 Marketplaces & Multi-Vendor Platforms

With Shop-in-Shop and multi-store support, Paytrail empowers marketplaces and platforms with centralized checkout and flexible vendor settlement flows.

5.4 High-Conversion and High-Traffic Operations

With near-perfect uptime and optimized payment flow, including Sales Rescue and real-time confirmations, Paytrail targets operations where uptime stability and high conversion are critical.

6. Customer Support & Service Quality

Paytrail provides 24/7 multilingual support (Finnish, Swedish, English) to merchants and their customers. In recent surveys, 77% of merchants would recommend the support, reaching a Net Promoter Score (NPS) of +63 in 2024. The support is reachable via Merchant Panel, phone, email, or chat.

Conclusion

Paytrail offers an effective payment gateway solution. It stands out because of its strong position in Finnish online payments, wide range of payment methods, modern integration tools, quick settlement, and support focused on merchants. It is particularly suitable for e-commerce retailers, service providers, booking platforms, subscription businesses, and marketplaces aimed at the Nordic market and beyond.