Innoviti – Empowering Smart Payments for Indian Businesses

Innoviti is one of India’s top RBI-authorized payment aggregators and gateway providers. It was founded in 2002 and is based in Bengaluru. With more than 20 years of fintech innovation, Innoviti manages over ₹72,000 crore in annual payments for more than 20,000 offline and over 3,000 online businesses in more than 2,000 cities.

Why Innoviti Stands Out

• Regulatory authorization: Licensed under the Reserve Bank of India as a regulated payment aggregator.

• Trusted by top brands: Innoviti counts major retail names such as Reliance Retail, Tanishq, and Shoppers Stop among its clients.

• Market leadership: The company holds more than 50% market share in offline enterprise retail across sectors like grocery, lifestyle, and healthcare.

• High transaction volume: Innoviti terminals process 3 times the national average gross transaction value per POS terminal, highlighting efficiency and scalability.

Core Products & Solutions

1. Innoviti uniPAY (POS & Integrated Payments)

• Smart Android POS terminals: Accept payments via debit/credit cards, UPI, EMI, and even store-specific coupons on a single Android-based device.

• Multi-acquirer routing: Supports switching between up to eight acquiring banks for the same payment method, optimizing MDRs and uptime.

• Network fallback: Automatically switches between LAN, Wi-Fi, and 5G, as well as between acquirer banks, ensuring payment continuity.

• Simplified reconciliation: Seamlessly integrates with over 450 billing systems. Auto-settlement continues even during terminal or power failure.

• Smart analytics: Real-time dashboards with actionable insights on payment usage, acquirer performance, and settlement timelines.

2. Innoviti Genie (Mobile-on-EMI Terminal)

• Fast EMI enablement: Merchants are up and running with EMI on Day 1. 92% go live within 24 hours.

• Instant settlement: GenieCash allows merchants to receive instant settlements, including on weekends.

• Priority support: Genie merchants get dedicated customer support with response times under 10 minutes.

3. Innoviti Link (Payment Link App)

• Quick payment link generation: Create and send secure payment links in just 2 minutes. No website or terminal needed.

• Supports diverse payment methods: Credit cards, debit cards, UPI, and EMI – all through a single link.

• Zero MDR: Merchants pay no MDR on credit card and EMI transactions through Innoviti Link. Debit card MDR follows standard RBI rules.

• Instant fund transfer: Payments are instantly credited to the merchant’s bank account with real-time confirmation alerts.

Integration & Reconciliation

• Fast integration: Terminals can be synced with billing and inventory software within 48 hours.

• Multiple connection types: Supports cloud, LAN, Wi-Fi, and Bluetooth for maximum deployment flexibility.

• Automated reporting: Provides transaction logs, daily reports, and custom reconciliation exports for efficient back-office operations.

• Marketing campaign engine: Enables banks and brands to run co-funded cashback and EMI offers through the POS interface.

• Advanced analytics: The Sparcs platform offers merchant-specific insights for optimizing acquirer selection, offers, and payment mix.

Security & Compliance

• RBI-compliant: Fully authorized under India’s Payments and Settlements Act 2007.

• PCI-DSS aligned: Implements the highest standards in card data encryption and fraud protection.

• EMV chip-enabled terminals: Reduces risk of counterfeit card fraud for in-store transactions.

• Built-in fraud prevention: System architecture minimizes the chance of chargebacks and transaction manipulation.

Key Features Recap

• Unified acceptance of UPI, cards, EMI, and coupons via a single POS or payment link.

• Auto-routing to optimize MDR and ensure uptime across acquirer networks.

• Reconciliation-friendly reporting with automated daily summaries and exports.

• Real-time insights on transactions, settlements, and promotional campaign impact.

• Fast merchant onboarding with Day 1 go-live and two-day device integration.

• 24/7 instant settlement with real-time status updates.

• Prioritized merchant support through Genie for minimal downtime.

• Strong security posture meeting all RBI, PCI-DSS, and data protection standards.

Benefits for Merchants

• Customer convenience: Offers every major payment mode across POS and mobile link.

• Faster cash flow: Instant settlements eliminate cash delays and improve liquidity.

• Revenue growth: EMIs and co-funded offers drive higher basket sizes and sales conversions.

• Lower costs: Zero MDR on Link and acquirer routing reduce transaction fees.

• Simplified operations: Unified reports and seamless integration reduce admin workload.

• Scalability: Works equally well for small stores, regional chains, and large retail formats.

Optimized For

• In-store payment infrastructure with full support for integration, analytics, and compliance.

• Retail-driven verticals including apparel, mobile phones, furnishings, and luxury goods.

• Mixed-mode commerce where payment links and in-store checkout complement each other.

• Real-time campaigns that rely on EMI, bank promotions, or custom offers for customer acquisition.

Conclusion

Innoviti provides a flexible and future-ready payment aggregator that connects online and offline commerce. Its unified suite, including uniPAY, Genie, and Link, offers quick settlement, a variety of payment options, cost control, and data-based support for merchants.