Fondy: Global Payment Gateway for Modern Businesses

Fondy is a flexible payment gateway and fintech platform based in London. It serves merchants in the UK, EU, and other regions. Made for ecommerce, SaaS, marketplaces, and platform-based businesses, Fondy helps companies accept payments and handle payouts using one simple system. With clear pricing, strong features, and easy integration, Fondy is a great choice for businesses looking to simplify payments and grow internationally.

Overview & Core Strengths

Who is Fondy?
Founded in 2014, Fondy is a regulated Electronic Money Institution under the UK Financial Conduct Authority. It supports global operations across more than 200 countries, processes transactions in over 150 currencies, and connects merchants with over 300 local and international payment methods.

What makes Fondy stand out?

• Smart Checkout: Checkout pages dynamically adapt to users’ location, showing familiar local payment methods, native language, and appropriate currency.

• Unified Platform: Fondy combines a payment gateway, multicurrency business account, payout system, invoicing tools, and real-time analytics into one centralized platform.

• Marketplace-Ready: Through its solution called Fondy Flow, it enables split-payments, automated onboarding of sub-merchants, KYC/KYB verification, virtual IBANs, and scheduled payouts.

Feature Set

Payment Methods and Global Coverage

• Accept payments from more than 200 countries and territories.

• Support for 150+ currencies.

• Access to over 300 global and local payment methods, including Visa, Mastercard, Apple Pay, Google Pay, Alipay, WeChat Pay, Skrill, iDEAL, BLIK, Giropay, and SEPA.

Smart, Adaptive Checkout

• Checkout forms are fully responsive and optimized for both desktop and mobile.

• Checkout pages are available in 19 languages.

• Payment forms auto-convert prices based on the customer’s location and currency.

• Supports tokenization for one-click repeat purchases and subscriptions.

Integration Options

• Over 23 plugins available for CMS and ecommerce platforms such as Shopify, Magento, WooCommerce, Wix, Drupal, and Tilda.

• Hosted payment pages, customizable checkout forms, and embeddable JavaScript widgets.

• REST API and mobile SDKs (Android, iOS, React Native) allow for custom, scalable integrations.

Payouts and Marketplace Features

• Instant or scheduled payouts to multiple beneficiaries using Fondy Flow.

• Support for marketplace split-payments, multi-party transactions, and commission structures.

• Virtual IBANs allow merchants to manage funds in multiple currencies with ease.

Multicurrency Business Account

• Each merchant receives a UK-based business account with multicurrency support (GBP, EUR, USD).

• No need for branch visits or complex paperwork: business accounts are provisioned digitally.

• Built-in tools for issuing invoices, processing refunds, reconciling payments, and monitoring cash flow.

Fraud Protection and Security

• Fully PCI DSS Level 1 certified.

• 3D Secure 2.0 support for card authentication.

• Built-in anti-fraud systems monitor transaction behavior and block suspicious activity.

Ideal Use Cases

Fondy is particularly suited for the following types of businesses:

• Startups and SMEs: Benefit from quick onboarding, low setup effort, and transparent fees.

• Growing Enterprises: Get access to volume-based pricing and dedicated support.

• SaaS and Subscription Services: Enable recurring billing, tokenized payments, and multicurrency invoicing.

• Marketplaces and Platforms: Handle seller onboarding, payout automation, and commission tracking with Fondy Flow.

• Social Commerce: Use payment links or buttons to accept payments via messaging apps, email, or without needing a full website.

Integration and Onboarding

Getting Started

• Businesses can register and set up a merchant account within hours.

• Fondy provides a UK-based business account as part of the onboarding process, even for companies operating outside the UK.

Developer Support

• Comprehensive API documentation.

• SDKs available for web and mobile apps.

• Admin dashboards allow for real-time monitoring, refund processing, chargeback management, and advanced reporting.

Enterprise Capabilities

• Tailored pricing for merchants processing over £500,000 per month.

• Advanced onboarding, custom support, and performance optimization available for high-volume businesses.

Business Benefits

Boosted Conversion Rates

By showing customers the payment methods they trust, Fondy helps reduce cart abandonment and increase checkout completion.

Operational Efficiency

With all core financial functions integrated in one system, businesses spend less time managing multiple vendors and tools.

Scalable Infrastructure

Fondy’s API-first architecture allows businesses to build custom flows, automate finance operations, and easily scale across markets.

Conclusion

Fondy is a modern payment gateway designed for global commerce. Whether you are starting a new online store, running a SaaS platform, or creating a marketplace, Fondy gives you the payment tools you need to grow. With smart checkout features, the ability to handle multiple currencies, automated payouts, and local payment options, Fondy provides great value for companies that want to expand internationally.Its clear pricing, quick setup, and broad integration options make it a strong choice for businesses looking for a dependable, affordable, and feature-packed payment provider.