Finviet
Finviet: A Practical Guide for Merchants Considering Vietnam’s Connected Commerce and Payments Platform
Finviet is a Vietnam-born fintech that helps brands, distributors, and small retail stores move from manual ordering and cash handling to a digital, data-driven flow that covers ordering, payments, and day-to-day store operations. The company focuses on the country’s vast network of family-owned shops and FMCG distribution, offering an app-first experience for retailers plus a payment integration layer for businesses.
What is Finviet
Finviet is a SaaS platform founded in 2016 that digitizes the manufacturer-to-consumer path in Vietnam. At its core, Finviet connects brands and distributors with retailers through a single digital channel for ordering, fulfillment tracking, and payments. The platform is designed for the realities of Vietnam’s retail landscape where hundreds of thousands of small grocery and convenience shops still rely on pen-and-paper processes. Finviet’s model aims to compress those steps into an app-based journey that can be used by non-technical store owners.
Who it serves
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Retailers and mom-and-pop shops that need an easier way to source inventory, confirm delivery status, and pay digitally.
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Distributors and wholesalers managing large, fragmented routes and want centralized visibility and data.
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Consumer brands seeking direct engagement with the last-mile retail network and better sell-out insights.
Key products and capabilities
ECO Merchant – retailer app for ordering and daily operations
ECO Merchant is Finviet’s flagship application for store owners. It lets a retailer browse product catalogs, place orders from connected suppliers, and view order information and shipping status directly in the app.
ECO Pay – comprehensive payment integration for businesses
Finviet offers an enterprise-oriented payment layer called ECO Pay. The company positions ECO Pay as a connection hub that integrates e-wallets, payment gateways, and QR-based options so businesses can centralize and streamline digital acceptance across channels and partners. This focus on multiple rails is important in Vietnam where customers and counterparties may prefer different wallet or QR ecosystems.
Licensed intermediary payment services and e-wallet
Finviet is among a limited group of companies in Vietnam licensed by the State Bank of Vietnam for intermediary payment services, including online payment gateway services and e-wallet functionality. For merchants and their finance teams, this matters because it aligns Finviet’s activities with Vietnam’s regulatory framework for payments.
Security and Compliance
Finviet’s platform is built for regulated payment use cases in Vietnam. In April 2025, HPT Vietnam Corporation announced a strategic partnership with Finviet that delivered a cybersecurity program designed to align with PCI DSS Level 1 requirements, along with continuous SOC monitoring and protections against threats such as DDoS and API attacks. For merchants, this signals a higher bar for payment data handling and operational resilience.
Conclusion
Finviet is built for Vietnam’s long-tail retail reality. By pairing a retailer-friendly app with a payment integration layer, it reduces friction from ordering to settlement and gives both merchants and suppliers better visibility into the last mile. For merchants that depend on many small outlets across Vietnam, Finviet is a credible option to accelerate cashless adoption, bring structure to replenishment, and gain the data needed to merchandise more intelligently.
Finviet: Frequently Asked Questions (FAQs)
What is Finviet?
Finviet is a Vietnam focused connected commerce and payments platform that digitizes ordering, fulfillment tracking, and B2B payments between brands, distributors, and small retail stores.
Who is Finviet best for?
Finviet suits FMCG brands, wholesalers, and retailers such as mom and pop shops that want to replace manual calls and cash handling with a simple app driven workflow.
What products does Finviet offer?
Finviet provides ECO Merchant for store ordering and operations and ECO Pay for payment integration that connects wallets, gateways, and QR payment options.
Is Finviet licensed in Vietnam?
Yes. Finviet operates as a licensed intermediary payment service provider in Vietnam and supports e wallet and payment gateway activities in line with local rules.
Does Finviet support multiple payment methods?
Yes. Through ECO Pay, businesses can consolidate popular payment methods including e wallets, QR payments, and gateway rails into a single integration.
Can Finviet help retailers with financing?
Finviet can enable access to funding through bank partners and supports online payment for retailer orders, which helps reduce cash usage and improve working capital.
How does implementation typically work?
Teams configure product catalogs and user access, enable payment methods, run a limited pilot with selected stores, then scale to the wider network with training and reporting.
What benefits can merchants expect?
Merchants can see faster replenishment cycles, better order visibility, fewer cash handling issues, and clearer KPIs such as improved order to delivery time and reduced stockouts.
Where is Finviet available?
Finviet is built for Vietnam and is most valuable for merchants operating nationwide store networks in major cities and surrounding regions.
How is Finviet priced?
Public pricing is not listed. Commercials are typically set based on volumes, product scope, and integration needs.