Assiny

Assiny: A Practical Overview For Merchants

Assiny is a Brazil-based smart checkout platform designed for digital sellers and infoproducers. It positions itself as a premium-tier checkout focused on conversion optimization and cost control. The product combines a payment checkout with tools that attempt to recover abandoning buyers, increase average order value, and feed granular data back to ad platforms.

Key points:

• Built for online sales with a focus on digital products and info-product launches.

• Checkout supports common Brazilian payment flows including cards, boleto, and Pix.

• The platform emphasizes conversion tooling such as personalized incentives, order bumps, and one-click follow-on purchases.

• Assiny provides a merchant admin, a buyer portal to manage purchases, and native integrations to connect marketing and CRM tools.

Who Assiny Is For

Assiny states that it onboards established infoproducers rather than early-stage creators. The eligibility criteria highlighted on its site include:

• Monthly revenue above a stated threshold.

• Product categories that do not violate content or compliance policies.

This makes Assiny a better fit for teams running structured sales funnels and paid acquisition at scale, where incremental conversion improvements and ad data fidelity materially impact ROI.

Payments Coverage And Methods

Assiny provides a checkout that supports mainstream Brazilian instruments and rails used in direct-to-consumer funnels:

• Credit and debit cards – card purchases appear on statements with an Assiny descriptor.

• Boleto – buyer guidance and support content reference boleto confirmations.

• Pix – the product promotes a unified Pix experience that consolidates multiple items or order bumps into a single Pix payment to minimize friction.

For a checkout serving the Brazilian market, this coverage aligns with buyer expectations and enables typical launch mechanics such as initial card offers, boleto fallbacks, and Pix-first flows where appropriate.

Conversion-Oriented Checkout Features

Assiny’s differentiation centers on features that aim to lift funnel conversion and average ticket size while lowering acquisition costs:

• Oracle (real-time abandonment rescue) – an on-checkout mechanism that evaluates behavioral signals during a session and triggers a personalized offer when the buyer is likely to abandon. Assiny markets accuracy and uplift figures and positions this as a plug-in conversion lever for launches.

• One-Click Upsell and Two-Click Upsell – post-purchase add-ons or fast repeat purchases for existing customers with stored details. This lets merchants expand average order value without redirecting buyers elsewhere.

• Order Bump with A/B Testing – inline add-ons inside the checkout with layout testing. The platform claims continuous testing to keep the best-converting variant live.

• One-Click WhatsApp – a flow where buyers can confirm a purchase directly from WhatsApp. This is intended to reduce friction for warm audiences and support high-velocity campaigns.

• Unified Pix Payment – multiple add-ons can be paid in one Pix transaction, which is useful during aggressive upsell sequences.

For merchants frequently running launches, bundles, and back-end offers, these tools can be more impactful than a generic cart.

Data And Ad Platform Feedback

A frequent pain point for performance teams is the quality and completeness of conversion data flowing back to ad platforms. Assiny highlights:

• Data Learning – the platform sends comprehensive conversion values and funnel events back to Meta and Google to support automated bidding and stable scaling.

• Funnel Tracking – attribution signals include the values of all products purchased across the funnel, not just the first item at checkout.

In practice, this type of instrumentation helps align reported revenue with platform-side optimizers, improving budget allocation and reducing CPA volatility as campaigns scale.

Merchant And Buyer Experiences

Assiny provides distinct interfaces for both sides of a transaction:

• Merchant Admin – used to configure products, funnels, upsells, and integrations, and to access dashboards once activity thresholds are met.

• Buyer Portals – buyers can manage subscriptions, view payments, and request refunds or support through dedicated self-service areas.

Assiny also emphasizes human support via an account manager for qualified plans, with support channels and business-hours availability published on their contact site.

Integrations And Ecosystem

Assiny lists a growing set of native integrations covering:

• Advertising and analytics – Meta and Google connections for event and value feedback.

• CRM, email, and automation – connectors that allow campaign orchestration and lifecycle messaging without manual plumbing.

• Operational tools – additional B2B integrations highlighted as part of the “Integrations” area inside the platform.

For evaluation, merchants should verify which connectors are native, which require middleware, and how data flows are authenticated and mapped.

Compliance, Roles, And Responsibilities

Several platform policies and legal pages clarify operational responsibilities and fee mechanics:

• Platform role – Assiny provides checkout and payment processing capabilities for sellers. Merchants remain responsible for delivering the product and providing post-sale support.

• Fees structure – the terms describe license and intermediation fees that are charged per approved transaction based on the selected plan, deducted from the merchant’s final amount.

• Receivables registration – the terms state that Assiny and partners may register and consult receivables with registrars in line with Brazil’s central bank regulation, which is relevant for payout operations and receivables management.

Assiny also states on its site that it operates with card brands and references regulatory alignment. Separately, Visa’s official list identifies the company’s legal entity as a payment facilitator in Brazil. Merchants that require specific legal designations for procurement should request formal documentation during onboarding.

Pricing, Settlement, And Commercials

Assiny markets “competitive rates” but does not publish a public price grid on its website. What is disclosed:

• Types of fees – license and intermediation fees that apply per sale and are taken at transaction approval.

• Plan-based differences – plan selection determines which fees apply and the level of service, such as access to a specialist account manager.

• Payout mechanics – the platform references receivables registration and partner interactions for anticipation. Exact settlement schedules, anticipation options, and associated costs are not detailed publicly and should be requested from sales.

For due diligence, merchants should ask for the commercial annex that covers per-method pricing, dispute fees, chargeback handling, anticipation rates, and timelines by payment method.

Risk, Disputes, And Buyer Support

The public FAQ addresses common buyer questions such as recognizing a charge descriptor, boleto confirmation, refunds, and contact channels. For merchants, best practice is to align refund and support SLAs in your store policies with the platform’s workflows to avoid unnecessary disputes.

When Assiny Makes Sense

Assiny is best considered when you:

• Run high-volume launches or evergreen funnels with aggressive paid acquisition.

• Need checkout-level tools to save abandoning buyers and grow average order value.

• Depend on reliable ad platform feedback loops for automated bidding.

• Sell primarily to Brazilian consumers and need card, boleto, and Pix coverage inside a conversion-optimized checkout.

Teams with low order volume, niche offline flows, or heavy custom ERP dependencies may prefer a more generalist gateway and a separate optimization stack.