Payment Gateway

Bluefin

Added on April 11, 2025

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Company: Bluefin Payment Systems LLC

Company Size: Mid-Market

Ownership: Private, VC-Backed

Headquarter Country: United States of America

Year Established: 2007

Supported Regions: Africa, Europe, North America, South America

Industry Focus: Education, Finance, Healthcare, Non-Profit, Petrol & C-Store, Public Administration & Government, Retail, Software, Utilities

Processing Volume (USD, per year): 40,000,000,000

Total Merchants: 35,000

Target Merchant Size: Enterprise, Mid-Market

Transaction Types: ACH/Bank Transfer, Card Not Present, Card Present, mCommerce, POS Terminal, Recurring Billing

Compliance: 3D Secure Support, GDPR, HIPAA, PCI DSS, PSD2

Risk Management: Chargeback Management, Fraud Prevention

Global Payments: Multi-Currency Support

Developer & Integration: Hosted Payment Page, iFrame/Redirect, Tokenization Support, Web Services API

Onboarding Time: 1-2 Days

API Accessibility: Public

Reporting & Onboarding: Online Merchant Portal, Reporting API

Open API Documentation

Bluefin is a global leader in payment and data security, offering advanced solutions to protect sensitive information across various industries. Their flagship product, PayConex™, is a comprehensive payment gateway designed to provide secure, omnichannel payment processing for businesses of all sizes.

Overview of Bluefin

Founded with a mission to secure payment and personal data, Bluefin specializes in encryption and tokenization technologies. The company serves a diverse range of sectors, including healthcare, education, government, and retail, by providing solutions that ensure compliance with industry standards and regulations.

Introducing PayConex™

PayConex™ is Bluefin’s robust payment gateway that facilitates secure transactions across multiple channels. It supports various payment methods, including credit/debit cards, ACH, and mobile wallets like Apple Pay, Google Pay, and Samsung Pay. PayConex™ is designed to cater to both card-present and card-not-present transactions, making it suitable for in-person, online, mobile, and mail/telephone order (MOTO) payments.

Key Features of PayConex™

Omnichannel Payment Processing

PayConex™ enables businesses to accept payments through various channels, including:

Point-of-Sale (POS): Supports countertop and mobile POS systems.
E-commerce: Integrates with online shopping platforms for seamless checkout experiences.
Mobile Payments: Compatible with mobile payment solutions for on-the-go transactions.
MOTO Payments: Facilitates mail and telephone order payments securely.

Advanced Security Measures

Security is at the core of PayConex™, featuring:

PCI-Validated Point-to-Point Encryption (P2PE): Protects cardholder data during transmission.
ShieldConex® Tokenization: Safeguards sensitive information by replacing it with non-sensitive tokens.
3D Secure Authentication: Adds an extra layer of security for online transactions.
Anti-Fraud Scoring: Analyzes transactions to detect and prevent fraudulent activities.

Compliance and Integration

PayConex™ ensures compliance with various industry standards, including PCI DSS, HIPAA, and NACHA. It also offers seamless integration with popular platforms and services:

Salesforce: Provides a dedicated solution for Salesforce users to process payments within the CRM.
QuickBooks and Xero: Integrates with accounting software for streamlined financial management.
Payment Processors: Connects with major processors like Elavon, TSYS, Chase Paymentech, and First Data.

Recurring Billing and Account Management

Businesses can set up recurring billing profiles, store cards on file securely, and utilize account updater services to maintain up-to-date customer information.

PayConex™ Variants

To cater to diverse business needs, Bluefin offers several versions of PayConex™:

PayConex Gateway: The standard platform for U.S. and Canadian merchants.
PayConex Plus: Designed for international transactions, supporting global payment processing.
PayConex for Salesforce: Tailored for businesses using Salesforce, enabling payment processing within the CRM.
PayConex Integrated: Offers integration with partner platforms for businesses utilizing specific software solutions.

Developer Resources

Bluefin provides comprehensive resources for developers to integrate PayConex™ into their systems:

API Library: Access to a suite of APIs and SDKs for custom integrations.
Developer Portal: A centralized hub for documentation, sandbox environments, and support.
P2PE Devices: A range of PCI-validated devices from manufacturers like PAX and ID Tech.

Industries Served

PayConex™ is versatile and serves a wide array of industries, including:

Healthcare: Ensures HIPAA-compliant payment processing.
Education: Facilitates secure tuition and fee payments.
Government and Utilities: Supports secure transactions for public services.
Retail and E-commerce: Enhances customer checkout experiences both online and in-store.
Nonprofit and Fundraising: Enables secure donation processing.

Conclusion

Bluefin’s PayConex™ stands out as a secure, flexible, and comprehensive payment gateway solution. Its robust security features, wide-ranging integrations, and support for various payment channels make it an ideal choice for businesses seeking to enhance their payment processing capabilities while ensuring compliance and data protection.